About mode
Born from razor burn. Built for everyday ritual.
mode started because our founder, Jeff, couldn't find a single brand that treated his razor bumps and burn seriously. After years of terrible shaves he concluded the solution wasn't another gimmicky cartridge - it was skin science, single blades and education. And it had to work without making unreasonable asks. This powers everything we do today.
92%
See calmer skin in 30 days
Our origin story
Jeff spent a decade switching cartridges, foams and aftershaves that promised miracle shaves. Nothing worked. So with help from skincare experts, barbers and dermatologists he engineered a simpler path: a cleanser that keeps pores clear, a shave balm that cushions as it lubricates, and a moisturiser that finishes the job.
mode partnered with Merkur because single blades cut cleaner than stacks of metal that almost inevitably cut hairs lower than the skin's surface and the skin itself. The result is a shave that makes sensitive skin feel confident again.
"mode exists so nobody has to choose between a close shave and calm skin. When our customers tell us they're finally excited to shave again, that's the win."
Jeff Hill · Founder mode
Values
What guides every formula
Skin-first formulations
We create targeted formulas that calm irritation, hydrate deeply and protect the barrier instead of masking the symptoms.
Radical accountability
Transparent ingredient lists, recyclable packaging and honest timelines—because trust is earned, not claimed.
Education over hype
mode members always receive the "why" behind our method so they can own their ritual long-term.
Milestones
From bathroom frustrations to a movement
2024
Frustration sparks research
Founder Jeff documents every flare-up and interviews dermatologists to understand why multi-blade cartridges were failing him.
2025
mode prototype kits
A lab in the UK helps us create the first cleanser, shave balm and moisturiser trio, paired with globally-acclaimed Merkur safety razors and super-sharp Merkur blades.
2026
Subscription launch
The Core and Crux plans debuted with automatic blade replenishment and an education program.
Community-first growth
mode strives to grow its community's awareness of what does (and doesn't) work for those of us with sensitive skin and more difficult shaves.